target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Presentation - Doc Document number: # US49873723
Industry Conversation Handbook: Worldwide Healthcare, 2023
This IDC Market Presentation provides general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. It equips sales professionals with basic information concerning the healthcare industry to contact buyers with confidence. It also provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversation teasers and examples.
"Mastering the intricacies of the healthcare industry can be daunting, but this handbook can help unravel its complexities. It gives you vital information and conversation starters to engage healthcare buyers successfully," said Federico Mayr, research analyst, IDC Health Insights.