target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Presentation - Doc  Document number: # US49873723

Industry Conversation Handbook: Worldwide Healthcare, 2023


  • Federico Mayr Loading
  • Nigel Wallis Loading
  • Silvia Piai Loading
  • Manoj Vallikkat Loading


  • 37 slides

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This IDC Market Presentation provides general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. It equips sales professionals with basic information concerning the healthcare industry to contact buyers with confidence. It also provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversation teasers and examples.

"Mastering the intricacies of the healthcare industry can be daunting, but this handbook can help unravel its complexities. It gives you vital information and conversation starters to engage healthcare buyers successfully," said Federico Mayr, research analyst, IDC Health Insights.


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