target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Presentation - Doc  Document number: # US49875223

Industry Buyers Handbook: European Healthcare, 2023

By:  Federico Mayr Loading


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This IDC Market Presentation provides an IDC Industry Buyers Handbook that aims to help technology vendors understand what drives buyers within the European healthcare industry in their technology purchasing decisions. Vendors can use this handbook to:

  • Identify the current trend-specific technology focus of buyer organizations
  • Align the company's proposition with buyers' strategic priorities
  • Position the technology offering to respond to buyers' business objectives
  • Develop a compelling narrative that resonates with buyers' requirements

Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within the European healthcare industry. Insights provided in this handbook are largely based on IDC survey data and leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.

"In the current European healthcare landscape, making wise technology investments is crucial. Prioritizing shared record systems is essential for achieving a comprehensive patient view, which is integral to a more integrated approach to care. User-friendly patient solutions and AI-driven chatbots enhance patient engagement. Fostering a digital culture and embracing automation improve workforce efficiency and satisfaction. Lastly, nurturing a collaborative ecosystem and integrating diverse datasets empower healthcare organizations to proactively address inequalities," said Federico Mayr, research analyst, IDC Health Insights.


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