target audience: TECH SUPPLIER  Publication date: Nov 2023 - Document type: Market Presentation - Doc  Document number: # US49875723

Industry Buyers Handbook: Worldwide Healthcare, 2023


  • Federico Mayr Loading
  • Manoj Vallikkat Loading
  • Silvia Piai Loading
  • Nigel Wallis Loading


  • 28 slides

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This IDC Market Presentation provides an IDC Industry Buyers Handbook, which aims to help technology vendors understand what drives buyers in the worldwide healthcare industry regarding their technology purchasing decisions. Vendors can use this handbook to:

  • Identify the current trend-specific technology focus of buyer organizations
  • Align the company's proposition with buyers' strategic priorities
  • Position the technology offering to respond to buyers' business objectives
  • Develop a compelling narrative that resonates with buyers' requirements

Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within the worldwide healthcare industry. Insights provided in this handbook are largely based on IDC survey data and leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.

"Amid economic and geopolitical uncertainties, global healthcare organizations must prioritize optimized IT infrastructure for current care delivery and innovation. As AI adoption surges, objective assessments of AI providers are essential. Collaboration with trusted automation experts is crucial for workforce enhancement and tackling labor shortages. The emphasis on patient engagement remains pivotal for improved health outcomes in this dynamic healthcare landscape," said Federico Mayr, research analyst, IDC Health Insights.


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