target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: Market Presentation - Doc Document number: # US49910523
Hospitality, Travel, and Dining Become Cloud-First Organizations to Address Challenges, Innovate, and Drive Revenue
This IDC Market Presentation showcases key findings and analysis from IDC's 2022 Worldwide Industry CloudPath Survey. This presentation examines how hospitality, travel, and dining organizations are investing and forging strategies in cloud technology, focusing on what is driving cloud adoption, key concerns, benefits, and the challenges these enterprises continue to face with cloud services.
"The hospitality, travel, and dining industries have made rapid investments in cloud technology over the course of the past several years, and they continue to adjust goals, strategies, and expectations around cloud," says Dorothy Creamer, research manager for IDC's Hospitality and Travel Digital Transformation Strategies. "As hotels, restaurants, and travel providers steadily increase spend on cloud strategies, we observe a shift in objectives and realized benefits from customer facing, including adopting new innovation and improving guest experience, to efficiency oriented, including reducing costs and improving security. This indicates a mindset shift that will continue to establish cloud services and management as a key pillar of technology infrastructure and strategy."