target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Taxonomy - Doc Document number: # US49910623
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2023: Experiential Hospitality, Dining, and Travel
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.
Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "Hospitality and travel organizations have evolved to be digital first and now must look ahead to applying AI and other next-gen technologies to all aspects of operations and business objectives. With digital ubiquity, hotel, restaurant, and travel brands are feeling increased pressure to balance high-tech with high-touch service and engagement with data-driven capabilities across guest and employee experiences. Future-ready enterprise ecosystems need to be dynamic and flexible to adapt to changing market and geopolitical conditions while addressing fluctuating guest demands. This document is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."