target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Perspective - Doc Document number: # US49933722
Consumer Market Model Insights: Using the CMM to Identify Consumer Market Opportunities
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Perspective offers advice on how IDC's Consumer Market Model (CMM) can be used to identify consumer market opportunities. The CMM has undergone massive change and is essential to businesses across a variety of industries as it shows continued growth across over three dozen line items and quantifies them all by users, buyers, and ecommerce spending.
"This document serves as a guide for businesses to assist in navigating and utilizing the Consumer Market Model to identify market opportunities. Coupled with the consumer market model's taxonomy, companies are enabled with tools to make decision making easier through access to market data," says Kelly Brown, senior research analyst for IDC's Devices and Consumer group.