target audience: TECH SUPPLIER  Publication date: Dec 2022 - Document type: Vendor Profile - Doc  Document number: # US49934722

Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth

By:  Simone De Bruin


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This IDC Vendor Profile covers a vendor's digital-native, start-up, and scale-up engagement models from three different perspectives: its corporate venture arm, the partner perspective, and the commercial relationship. This IDC Vendor Profile focuses on Salesforce Ventures, Salesforce Accelerate, and Salesforce Business Builders Program, which partner with emerging B2B software entrepreneurs to provide access to services like their cloud computing marketplace called AppExchange. These services ultimately allow for better partnership building and support for the portfolio companies.


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