TECH BUYER Dec 2022 - IDC Perspective - Doc # US49940122
Headless Commerce: Exploring Simplified and Modular Models Beyond the Headless Hype
Abstract
This IDC Perspective discusses some of the grey areas between simplified headless commerce (SHC) and modular headless commerce (MHC) as well as some of the ways these differences in architecture can exert influence over customer experiences (CX) in digital commerce. "Headless" is a term so frequently misused in technology marketing that it has almost become cliché. Therefore, a need exists to further define the category to differentiate between platforms that are colloquially headless and those that are truly API first, cloud native, and microservice based.
"Time is money in commerce, and it flies by much faster in digital spaces than analog ones. Agile global enterprises need to plan for the future of commerce to ensure they stay on top of the bleeding edge of consumer expectations," says Heather Hershey, director, Worldwide Digital Commerce at IDC. "Competitive enterprises must ensure that they do not make cost-cutting choices to their digital commerce strategies now in the interest of saving money in the short term. These decisions may lock them into underperforming commerce systems that are difficult and expensive to abandon later on. Therefore, these choices require careful deliberation and a clear understanding of which headless commerce products will advance the goals of the organization."
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Customer relationship management applications, Technology buyer, eCommerce
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