target audience: TECH BUYER Publication date: Jan 2023 - Document type: IDC Perspective - Doc Document number: # US49995822
Can Open AI's GPT-3 or ChatGPT Provide Customer Service, Write Blog Posts, and Personalize eCommerce Shopping for Your Customers?
This IDC Perspective discusses about the ChatGPT technologies. Chatbots like ChatGPT have not traditionally been used as shopping assistants in ecommerce, but the prospects for the future are quite tantalizing. GPT-3 and ChatGPT could represent powerful tools for enhancing personalized product, search, and shopping experiences. By analyzing customer data such as browsing history, purchase history, and other behavioral metrics, chatbots like ChatGPT can provide more accurate recommendations and product suggestions based on an individual's preferences and needs once adopted as part of personalization engines, search boxes, and chat support for ecommerce sites.
"It's only a matter of time before these technologies are eventually leveraged to improve the overall customer experience of online shopping by streamlining the search process and increasing the chance of successful conversions with automatically sales-optimized conversational commerce," says Heather Hershey, research director, Worldwide Digital Commerce. "It's a brave new world for digital commerce content and chat experiences. The future is here, and it's AI."