TECH BUYER May 2023 - IDC TechBrief - Doc # US50083723

IDC TechBrief: Electronic Shelf Labels


Leslie Hand
Anne Paris

This IDC TechBrief examines the benefits, risks, success factors, adoption rate, and required investment for retailers considering implementing an electronic shelf label (ESL) solution as part of their strategy to digitize the store. It also lists several key suppliers of ESL technology worldwide. To respond with agility to price changes across channels, and to manage skyrocketing labor costs, retailers are turning to electronic shelf labels to automate tedious, manual price changes.

"I am optimistic that electronic shelf label technology will be adopted more broadly as price and product transparency become more important for the consumer and in-store process automation becomes essential in store operations," said Leslie Hand, GVP of IDC Retail and Financial Insights.



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