target audience: TECH BUYER  Publication date: May 2023 - Document type: IDC TechBrief - Doc  Document number: # US50083723

IDC TechBrief: Electronic Shelf Labels


  • Leslie Hand Loading
  • Anne Paris Loading


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links


This IDC TechBrief examines the benefits, risks, success factors, adoption rate, and required investment for retailers considering implementing an electronic shelf label (ESL) solution as part of their strategy to digitize the store. It also lists several key suppliers of ESL technology worldwide. To respond with agility to price changes across channels, and to manage skyrocketing labor costs, retailers are turning to electronic shelf labels to automate tedious, manual price changes.

"I am optimistic that electronic shelf label technology will be adopted more broadly as price and product transparency become more important for the consumer and in-store process automation becomes essential in store operations," said Leslie Hand, GVP of IDC Retail and Financial Insights.


Do you have questions about this document
or available subscriptions?