target audience: TECH SUPPLIER  Publication date: Jul 2023 - Document type: Market Forecast - Doc  Document number: # US50232923

Worldwide Digital Commerce Applications Forecast, 2023–2027: Generative AI Integrations Rapidly Become Table Stakes for Digital Commerce

By:  Heather Hershey Loading


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This IDC study presents a five-year forecast for the worldwide digital commerce applications market.

"This is an exciting time to be an innovation addict. The race to see who develops the best commerce integrations for generative AI has begun," says Heather Hershey, research director, Digital Commerce at IDC. "Commerce vendors are taking strategic steps to remain competitive in response to rapidly shifting market trends. They are investing in their workforces, enhancing accessibility, improving data integration, and bolstering fraud detection measures across their portfolios. They are also focusing on providing data as a service, reducing time to insight, and building more tools for developers. And of course, many digital commerce application vendors are incorporating generative AI, machine learning, and rule-based workflows into their products to gain an immediate upper hand in the highly competitive software markets of the future."


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