target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Perspective - Doc Document number: # US50296023
Future Trends in Connected Vehicle Data Monetization
This IDC Market Perspective elaborates on the connected vehicle data monetization ecosystem by mentioning various stakeholders, both enablers and buyers, working with auto OEMs to source and leverage insights driven from vehicle operational, driving, and user data from connected cars. It also provides ways OEMs can partner with tech vendors or data integrators to manage data outflux from vehicle/OEM cloud and access to third-party buyers.
"With the introduction of connected services and other CASE-related software-defined features, auto OEM's business models are continuously evolving into 'mobility and data companies' with a huge potential for vehicle- and driver-related data monetization alongside new vehicle sales." — Sandeep Mukunda, Research Manager, Digital Automotive and Transportation Strategies