target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc  Document number: # US50317223

Rise of the Future Consumer: Are You Ready for the Seismic Shift?


  • Kelly Brown Loading
  • Tom Mainelli Loading
  • David Myhrer


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This IDC Web Conference shares insights by IDC's Future Consumer team about consumers' perspectives and present forecasts of new and emerging markets and offers predictions around what it will all mean across a 10-year horizon. Consumer technology adoption continues to accelerate, making it vitally important to understand the unique tech attitudes and behaviors of Gen Z and millennials.


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