TECH SUPPLIER Mar 2023 - IDC Survey - Doc # US50430923

Top Martech Challenges and Recommendations, 2023


Gerry Murray
On-line Presentation


This IDC Survey discusses the top martech challenges and recommendations for 2023. Customer data integration remains the top martech challenge two years running followed by effective use of ML/AI. Diffusing the data value proposition across front-office functions is the key to expanding account value. Metaverse debuts as a top 3 challenge implying uncertainty. Social remains the top ROI technology two years running. The analysis is based on IDC's QuickPoll of 105 U.S. enterprises with 1,000+ employees conducted in February 2023 and managed by IDC's Global Primary Research Group.


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