target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Perspective - Doc Document number: # US50474823
The Year Ahead for the Future Consumer as Seen Through the Lens of the 2023 Consumer Electronics Show
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Abstract
This IDC Market Perspective examines what to look for in consumer technology in 2023 coming out of this year's Consumer Electronics Show.
"A seismic shift is underway and new services, technology, and consumer behaviors reshape the consumer market," says Greg Ireland, research director at IDC. "The rise of Gen Z and younger millennials, the growth in independent content creation, and AI are just some of the key things driving market transformation."