target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # US50477523

AI Investments Increase in Hospitality and Travel to Achieve Business Objectives

By:  Dorothy Creamer Loading


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This IDC Survey Spotlight reveals the top business objectives that hospitality and travel organizations are tapping AI investments to help achieve. AI is being layered across enterprise solutions to help augment employees and make them more efficient while enhancing guest experiences. Investments and strategies encompass everything from hyper-personalized content and messaging to automation that can be used for small tasks and large. Operators are also leveraging AI to identify most profitable channels and appropriately target new and emerging business models to increase revenue.

"Our data shows that hospitality and travel organizations are making AI a major factor in successful business strategies as it is layered throughout key IT initiatives," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "To remain competitive, organizations are recognizing the benefits that AI offers to enhance guest experiences, increase efficiencies, and offer invaluable visibility and insights into supply chain and sustainability efforts."


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