target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Perspective - Doc  Document number: # US50479020

2023 Channels and Alliances Predictions


  • Paul Edwards Loading
  • Christopher Webber
  • Andreas Storz Loading
  • Brendan Rouse Loading
  • Jeff Newton Loading
  • Stuart Wilson Loading
  • Steve White Loading
  • Manda Banda
  • Danielle Ibran Loading
  • Josh Budd Loading


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links


This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2023 and beyond. As customer organizations have now settled business practices post-pandemic, partners are now grappling with new IT-buying patterns. For vendors and partners to thrive, they will need to organize strategy around customer preferences and an evolved buying journey.

"Even under the shadow of potential economic downturn, the importance of ecosystems is expanding. Customer demand has evolved to be much more solutions and business outcome based, meaning the ecosystem to deliver those solutions is critically important. Of course, ecosystems can be a broad term, but in grounding the work in both customer success and partner success, there is a win-win opportunity for vendors, partners, and their joint customers." — Steve White, program vice president, Channels and Alliances at IDC


Do you have questions about this document
or available subscriptions?