target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: IDC Survey - Doc Document number: # US50565123
2023 U.S. Consumer PCD Survey: Macro Results
This IDC Survey provides the results from a section inquiring about macroeconomic trends and their effects on household device purchasing in the coming year. In March of 2023, IDC fielded a survey to over 3,000 U.S. consumers seeking insight into their device usage and purchasing intention. Expect more purchase delay and ASP erosion.