target audience: TECH BUYER  Publication date: Apr 2023 - Document type: Tech Buyer Presentation - Doc  Document number: # US50595523

Introduction to Generative AI: What Is It? Why Is It Important? Where Will It Be Used?


  • Ritu Jyoti Loading
  • David Schubmehl Loading


  • 45 slides

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This IDC Tech Buyer Presentation provides information on what generative artificial intelligence (AI) is, why organizations are scrambling to include it in their planning, what benefits it offers as well as current limitations, and what approaches to address those challenges. It provides guidance to the technology buyer on how to embrace generative AI responsibly and maximize ROI.

"Over the past few months, generative AI has taken the technology world by storm. Generative AI's potential for innovation and disruption is on a scale comparable to the introduction of the internet and the smartphone," says Ritu Jyoti, group VP, Artificial Intelligence (AI) and Automation Research at IDC. "Enterprises need to understand and embrace generative AI responsibly, partnering with trusted suppliers and collaboratively addressing the existing concerns and challenges."


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