TECH SUPPLIER May 2023 - IDC Survey - Doc # US50656523
Apple and Competing Ecosystems — United States: Quantifying the Difference in Breadth and Depth of Relationships
This IDC Survey compares the breadth and depth of Apple's relationships with U.S. consumers with that of Samsung and other device brands, providing a lens into the dynamics behind Apple's continued robust growth. Apple is increasingly dominating the global consumer opportunity across devices and services — not just smartphones.
This document provides a long-term, brand-building perspective (2019–2022), not a tactical "this quarter, latest earnings" perspective.
Apple's devices are the majority in a third of U.S. households. Those households account for an astounding three-fourths of Apple's U.S. consumer revenue. This document quantifies the breadth and depth of those relationships, contrasting them with the relationships of competitors.
For competitive comparison, this document focuses primarily on Samsung. But it also addresses a broader competitive set, including brands focused primarily on PCs, tablets, or smartphones.
Other brands can and should focus on developing deeper relationships with consumers. There is no need to copy Apple's strategy, but there is a need to meet a broader set of needs. Failure to do so will leave competitors even more vulnerable.
Augmented and virtual reality, Detachable tablet, Handheld gaming devices, Slate tablet, Smartphone, Wearables
- 36 slides
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.