target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # US50662223

How Are Utilities Approaching GenAI for Their Customer Experience Strategies?

By:  Gaia Gallotti Loading


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This IDC Survey Spotlight provides insights from wave 6 of IDC's Future Enterprise Resiliency and Spending Survey, conducted in July 2023 on the change in generative AI (GenAI) adoption between March and July 2023. Specifically, this IDC Survey Spotlight examines trends for utilities globally.

In what is considered a seminal moment in the technology industry, GenAI is quickly gaining the attention of technology and business leaders worldwide. The number of utilities worldwide investing in GenAI or initiating exploratory projects have risen since March 2023. This report examines utilities and energy and water suppliers’ inclination on the most promising use cases and most impacted business areas.


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