target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Taxonomy - Doc Document number: # US50667921
IDC's Worldwide Wallet Taxonomy, 2023
This IDC study provides a detailed description of IDC's worldwide industry and company size methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Wallet and all of IDC's worldwide vertical research. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization.
"In today's hypercompetitive, budget-compressed environment, technology companies need guidance around where they should be focusing their sales and marketing efforts for the greatest potential ROI," said David Lantsman, research manager, IDC's Data and Analytics group. "IDC's Worldwide Wallet research is critical to gathering tactical data that enables more effective sales operations and marketing analytics, leading to greater lead generation and ultimately improved sales."