target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Market Presentation - Doc  Document number: # US50700423

Generative AI Platforms and Applications: Market Trends and Forecast, 2Q23


  • Ritu Jyoti Loading
  • David Schubmehl Loading


  • 22 slides

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This IDC Market Presentation provides information and insights on the software tools and applications markets for generative artificial intelligence (AI). It includes market definitions for generative AI platforms and generative AI applications, demand-side (end-user) market trends, and supply-side (technology suppliers) market trends — the key players in this quickly evolving market and highlights of their offerings. It provides a forecast for both generative AI platforms and generative AI applications and provides guidance to software vendors that are developing and deploying generative AI tools and applications or are considering doing so.

"Generative AI has the potential for innovation and disruption to software markets and applications that we've seen only a few times in history," says Ritu Jyoti, group VP, Artificial Intelligence (AI) and Automation Research at IDC. "Software vendors need to understand the opportunities and risks that have emerged in the software industry with this new technology. It promises to upend and forever change the landscape for developers, organizations, and vendors that develop, run, and sell enterprise software today."


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