target audience: TECH SUPPLIER Publication date: May 2023 - Document type: Market Forecast - Doc Document number: # US50716923
U.S. Residential Multichannel Pay TV Subscriber Forecast, 2023–2027
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Abstract
This IDC study presents a forecast of residential multichannel pay TV subscribers in the United States through 2027. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services.
"IDC believes that the U.S. cable, satellite, and telco TV providers will continue to experience subscriber erosion during the forecast period as household penetration of residential services, which is now already under 50%, is expected to drop under 40% in 2025," said Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Cumulative erosion of the subscriber base across cable, satellite, and telco TV during 2023–2027 is forecast to top 20 million."