target audience: TECH SUPPLIER  Publication date: Feb 2024 - Document type: Market Presentation - Doc  Document number: # US50763924

Industry Personas Handbook: Worldwide Medical Devices, 2024


  • Federico Mayr Loading
  • Nino Giguashvili Loading
  • Silvia Piai Loading


  • 22 slides

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This IDC presentation focuses on the C-suite and provides an overview of the key executives in medical device companies. The strategic priorities, pain points, and KPIs described for each persona are intended to support the early stages of the sales funnel such as in the stages of awareness creation, interest, and consideration. It will not focus on how to approach procurement departments once decisions for purchase have been made.

"This Personas Handbook unveils the intricate organizational structure of midsize and large medical device companies as well as explores key personas within the C-suite. Providing insights into their strategic priorities, challenges, and KPIs, it serves as a guide for technology vendors. It aids in the customization of offerings, messages, and sales efforts to effectively engage and align with diverse decision makers in an industry in which regulatory compliance and operational efficiency hold decisive significance," said Federico Mayr, research analyst, IDC Health Insights.


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