target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Perspective - Doc  Document number: # US50778523

SAP Sapphire 2023: Helping Organizations Future Proof with a Business Technology Strategy in the Digital World


  • Mickey North Rizza Loading
  • Robert Parker Loading
  • Ritu Jyoti Loading
  • Simon Ellis Loading
  • Alan Webber Loading


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This IDC Market Perspective describes the key takeaways from the SAP Sapphire event. On May 16–17, 2023, SAP held its annual conference, SAP Sapphire, in Orlando, Florida. This conference was one of three of the same events held globally, with the remaining two to be held in Sao Paulo, Brazil, and Barcelona, Spain, shortly. The conference was chalked full of product announcements, customer discussions and testimonials, and a showcase of products and SAP partners. Innovation — the ability to future proof the organization in the digital world — and the reshaping of the technology business strategy were showcased.

"SAP continues to bring more innovation to its clients to run a digital business," said Mickey North Rizza, group vice president, IDC's Enterprise Software. "As the digital world evolves beyond today's aspects, SAP will need to emphasize 'future proof' even more, beyond just RISE and GROW. The opportunity is vast, and SAP appears to be on the right future-proof trajectory."


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