target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: IDC Survey - Doc  Document number: # US50935922

Digital-Native Businesses and Their Use of Cloud Provider Marketplaces

By:  Simone De Bruin Loading


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This IDC Survey uses data from IDC's Future Enterprise Resiliency and Spending (FERS) Survey, collected in April 2023. It examines how digital-native businesses (DNBs) make use of cloud marketplaces and compares these results against non–digital native businesses. In particular, it looks at usage of cloud provider marketplaces; expected spending through cloud provider marketplaces; spending from centralized IT versus spending from business units; purchasing philosophies; which apps, products, and services are purchased; and preferences and barriers when working with cloud vendor marketplaces.

Digital-native business respondents in IDC's FERS Survey are companies with 500+ employees. DNBs are categorized as follows: 1 — We are not a digital business at all, 2 — We are somewhat a digital business, 3 — We are mostly a digital business, and 4 — We are a digital-native business.


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