target audience: TECH BUYER Publication date: Jul 2023 - Document type: IDC PlanScape - Doc Document number: # US51020223
IDC PlanScape: Revenue Operations and Intelligence for Predictable Revenue Growth and a Seamless Customer Experience
This IDC PlanScape provides a framework for how organizations can embrace revenue operations and intelligence to increase cross-departmental collaboration, drive predictable revenue, and deliver exceptional customer experiences.
"By aligning and empowering every facet of an organization, revenue operations and intelligence unlocks the potential for seamless collaboration, data-driven decision making, and predictable growth," says Michelle Morgan, research manager for Sales Productivity and Performance at IDC. "In the era of dynamic markets and evolving customer expectations, embracing revenue operations and intelligence is the key to sustainable success."