target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51121623
How Can Closer Alignment with Sales Help Service Teams Boost Revenue?
This IDC Survey Spotlight uses data collected from IDC's Product and Service Innovation Survey from June 2023. In it, we discuss how better communication and collaboration between sales and field service teams can help manufacturing companies achieve areas of prioritization, position field service as a major growth driver, and identify additional revenue opportunities. "To customers, field service, customer service, and sales are the face of a company, and the interactions that occur between them not only introduce opportunities to exceed customer expectations but can also be leveraged to generate incremental revenue," says Michelle Morgan, research manager for Sales Performance and Productivity at IDC. "For this to happen, these customer-facing groups need to be aligned, and customer data should flow freely between them."