target audience: TECH SUPPLIER  Publication date: Aug 2023 - Document type: Market Presentation - Doc  Document number: # US51126023

AI: Exploring Partner Opportunities


  • Stuart Wilson Loading
  • Brendan Rouse Loading
  • Paul Edwards Loading
  • Danielle Ibran Loading
  • Jeff Newton Loading
  • Steve White Loading


  • 23 slides

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This IDC Market Presentation covers the AI landscape and momentum in the market, examines where the partner opportunity lies, and provides recommendations for vendors on engaging both customers and partners.

The growth of GenAI is a groundbreaking moment in technology. Within seven months it has captured the attention of CEOs, directors, and C-suites. Due to its impact on productivity levels and margins, they recognize the value of this technology. The foundation for GenAI has been building for the past decade. The birth of the Transformer model architecture has enabled the foundation models, and these foundation models have changed our relationship with data, both structured and unstructured.


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