target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # US51172023
Gaming Spotlight, 2023
This IDC Market Presentation is a joint effort between IDC and data.ai. The deck has four sections: a summary of broad industry trends in 2023; a deep dive into four mobile games that outperformed on downloads and direct spending worldwide in 1H23; a review of mobile in-game advertising performance, by format, from late 2022 or early 2023 in the United States; and a summary of analysis and recommendations based on the results presented in the first three sections.
"Growth has been uneven in the first half of 2023, forcing many game developers and publishers to work harder to derive revenue from alternative channels such as ads. The challenge there, our surveys suggest, is that in the United States, at least, most gamers' attitudes toward in-game ads have deteriorated in the past two years, and Apple's ATT framework has further complicated how mobile games may be successfully monetized." — Lewis Ward, IDC's research director of Gaming, Esports, and AR/VR