target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # US51242822

Why Are Digital-Native Businesses at the Forefront of the GenAI Revolution Leaving Non-Digital-Native Businesses at an Insurmountable Disadvantage?

By:  Simone De Bruin


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This IDC Survey Spotlight uses data from IDC's Future Enterprise Resiliency and Spending (FERS) Survey, collected in July 2023. It looks at the current adoption level of generative AI (GenAI) among digital-native businesses and non-digital-native businesses. It also compares these adoption levels with GenAI adoption rate survey data from March 2023 (survey response: n = 890; non-digital native = 776 and digital native = 114).


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