target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Perspective - Doc  Document number: # US51536224

Back to Basics But Now Infused by Generative AI Everywhere: Key Takeaways of RSA Conference 2024


  • Cathy Huang Loading
  • Craig Robinson Loading
  • Scott Tiazkun Loading


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This IDC Market Perspective provides an analysis of key themes and vendor announcements from the RSA Conference 2024. The conference underscored the pervasive influence of generative AI (GenAI) across the cybersecurity landscape, marking it as the definitive trend of the year. Exhibitors and vendors showcased a plethora of GenAI-powered cybersecurity capabilities. At the same time, the industry is moving toward integrated, automated security solutions and platforms that prioritize identity management and zero-trust principles, signaling a transformative period in cybersecurity strategy and implementation.

"Generative AI is reshaping cybersecurity, demanding a new paradigm for securing digital landscapes against increasingly sophisticated threats like phishing attacks facilitated by generative AI capabilities and deepfakes." — Cathy Huang, research director, Worldwide Security Services at IDC


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