target audience: TECH BUYER  Publication date: May 2024 - Document type: Tech Buyer Presentation - Doc  Document number: # US51774224

Point-of-Interest Data: The Essential Reference


  • Marlanna Bozicevich Loading
  • Lynne Schneider Loading


  • 18 slides

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This IDC Tech Buyer Presentation reveals how point-of-interest (POI) and places data is increasingly becoming a pivotal resource across various industries, offering a wealth of information that can significantly enhance decision-making processes and strategic planning. The essence of POI/places data lies in its ability to amalgamate diverse sources of information into a centralized repository, thereby enabling businesses to generate insightful place- and mobility-based analytics. This data not only is versatile but also varies greatly depending on the provider, which underscores the importance of understanding the specific offerings and capabilities of different vendors.

The presentation includes important questions to consider when evaluating vendors. It also emphasizes the importance of selecting the right POI data provider based on data reliability, coverage, and delivery methods to optimize business strategies and decision-making processes.


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