target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Presentation - Doc  Document number: # US51985224

IDC Market Glance: Customer Intelligence and Analytics, 1Q24

By:  David Wallace


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This IDC Market Glance provides a view of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer experience (CX) market, with a primary focus on analytic applications and customer data platforms that use predictive artificial intelligence (AI), generative AI, and advanced analytics for insights from customer data to deliver highly personalized interactions with customers. When interactions meet or exceed expectations, customers recognize that brands have empathy, which results in higher levels of customer trust and loyalty.


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