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Apr 2016 - Web Conference - Doc # WC20160404

IDC's 2016 Modern Marketing Competency Assessment: Survey Results and Essential Guidance

Author: Andrew LeClair
Abstract

This IDC Web Conference presents results from IDC's 2016 Modern Marketing Competency Assessment Survey, which explores the five key capabilities marketers needed to be successful in their modern marketing execution. Future marketing success rests upon how quickly marketers are able to adapt to their new and ever-changing buyers. Join IDC CMO Advisory Research Analyst Andrew LeClair as he discusses why these five competencies are needed, how ready marketers are in each area, and how each competency affects current job roles and provides actionable insights from leaders in each competency.

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