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Feb 2017 - Web Conference - Doc # WC20170209

The Transformation of Regional Marketing


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Authors: Kathleen Schaub, Richard Vancil, Andrew LeClair

This IDC Web Conference presents findings from a new regional marketing research study. The customer experience mandate requires that companies get closer to their customers than ever before. Marketing teams on the ground in various global locations offer an incredible resource. How is the digital transformation of marketing changing the role of regional marketing? How are leaders taking advantage of new opportunities? How are companies meeting new challenges? In this Web Conference, Richard Vancil, Kathleen Schaub, and Andrew LeClair of IDC's CMO Advisory team present findings from a new regional marketing research study and share insights and guidance from regional leaders.

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