TECH BUYER Nov 2019 - Web Conference Proceeding: Tech Buyer - Doc # WC20191105

IDC FutureScape Webcast: Worldwide CMO 2020 Predictions

By: Gerry MurrayResearch Director, Marketing and Sales Technology


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This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five years.

IDC FutureScape documents are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to the business strategy now and in the foreseeable future. IDC's FutureScapes are made up of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical five-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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