TECH SUPPLIER May 2020 - Web Conference Proceeding: Tech Supplier - Doc # WC20200512

Market Pulse Webinar: COVID-19 Impact on Consumer Technology Spend

By: David MyhrerResearch Vice President

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Abstract

This IDC Web Conference presents an updated review of the latest outlook for consumer technology markets in the context of the COVID-19 pandemic. IDC's David Myhrer discusses findings from the new IDC Purchase and Subscription Indexes and survey data, answering questions such as:

  • What impact is COVID-19 having on consumers' purchase intent and behavior for technology devices and services? Are they equally impacted?
  • Which categories are the early winners and losers? Why?
  • With over 70% of consumer spend already allocated to services, how much higher can service and subscription spend go?
  • What are the areas of growth and opportunity in the current environment?
  • Will government stimulus money go only to basic needs or will some consumers buy devices and add or upgrade services?
  • 2020 was to be the year of 5G growth and expansion, now what? How many consumers will still move forward with 5G plans? Which ones?
  • What are the key differences by consumer profile for the way that COVID-19 is impacting?

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