TECH SUPPLIER Feb 2021 - Web Conference Proceeding: Tech Supplier - Doc # WC20210126

The U.S. Consumer Tech Landscape Heading into 1Q21

By: David MyhrerResearch Vice President


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This IDC Web Conference looks at year-over-year changes, their staying power, and what to expect for 2021. It also reviews consumer spend and behavior in 4Q20 and the year-end holiday season. 2020 saw big changes in consumer behavior, with the COVID-19 pandemic accelerating trends that were already happening and prompting new ones. Topics to be addressed include:

  • Headed into the year-end holiday season, consumers were conflicted about spending on tech. How did this ultimately play out? Who spent and who didn't? Who were the winners and losers? And why?
  • How did the pandemic impact: Consumers' spend overall? Tech's share of wallet? The allocation of consumers' tech spend?
  • What happened to the installed base of PCs? Will these changes last?
  • What about for other device categories?
  • In a year with such heavy device expenditures, what happened with services?
  • How have consumers' media habits changed? How is it different by generational cohort? What are the larger implications for service providers and advertisers?
  • What are the most important areas of opportunity heading into 2021?



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