21 Mar 2017
Due to demonetization consumer purchase was affected while deals from Government and corporates were also put on hold because of which, the overall HCP market witnessed low numbers. However, the consumer sentiment remains good and going forward the demand is expected to pick up in coming quarters with impact of demonetization subsiding in India.
The Overall HCP* Market:
Inkjet HCP* Market:
“Q4 2016 had a major impact on the market due to demonetization but Q1 2017 is likely to bring good news. The market is expected to see growth with government and corporate deals coming in as well as demonetization impact subsiding which would result in rising consumer demand” says Manali De Bhaumik, Senior Market Analyst, IDC India.
Laser HCP* (Printer-Based) Market:
• Market declined by 11.6 percent quarter-on-quarter in terms of unit shipments in Q4 2016. After a good Q3, the market was soft in Q2 2016 due to low Government and corporate deals.
• HP Inc. continued to be the market leader with a share of 55.7 percent, followed by Canon and Samsung at the second and third position respectively. HP Inc. witnessed a decline this quarter while Ricoh dropped to fifth position and lost share this quarter.
Laser HCP* (Copier-Based) Market:
• There was a sequential dip of 16.1 percent and Q4 2016 was soft due to demonetization affecting the jobbers segment and low government spending
• Canon managed to hold on to No.1 spot with a market share of 27.4 percent despite a 12.6 percent sequential decline in shipments.
• Konica Minolta was at 2nd position with 23.1 percent market share followed by Ricoh and Kyocera Document Solutions.
Inkjet market is expected to be dominated by ink tank printers as vendors push their printers with aggressive marketing campaigns. “With consumer also opting for ink tanks and their preference over entry level lasers, inkjets are likely to continue on the growth path and dominate the market in the coming quarters. Laser copier market is also expected to do well in the coming quarters, due to the digitization initiatives by the Government originating the demand for copiers. Tier 3 and 4 cities have been doing well and are expected to drive the growth in the coming quarters” says Nishant Bansal, Research Manager Imaging, Printing and Document Solutions, IDC India.
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For more information on the "HCP Printer Market" please contact:
Nishant Bansal, Research Manager (Imaging, Printing and Document Solutions), IDC India, email@example.com
Manali De Bhaumik, Senior Market Analyst, IDC India, firstname.lastname@example.org