03 Jul 2017
Recommends organizations to rethink their mobility strategies to enable a digital workspace that delivers more personalized and engaging experiences
SINGAPORE, July 04th, 2017 – IDC Asia Pacific recently held its annual Enterprise Mobility Conference, focused on “The Intelligent Mobile Enterprise – Delivering a Secure, Personal and Immersive Experience”, at the Park Royal on Pickering, Singapore on 29 June 2017. The IDC conference presented the emerging mobility trends across APeJ markets and hosted distinguished speakers from leading organizations highlighting the need for organizations to rethink their mobility strategies to enable a digital workspace that delivers more personalized and engaging experiences for both customers and employees.
Fig. 1 IDC’s Associate Research Director, Avinav Trigunait opened the Enterprise Mobility Conference 2017, sharing the latest mobility trends and findings from the Enterprise Mobility Survey covering IT and business decision makers from 1350+ organizations in APeJ markets.
In the 2017 Enterprise Mobility Survey, covering IT and business decision makers from 1350+ organizations, it was revealed that the number one driver for mobility strategies was for enhancing or improving customer experience, followed by improving employee productivity and collaboration, while creating new revenue streams was ranked number five.
Enterprise mobility is also expanding beyond smartphones as enterprises launch IoT initiatives, and devices such as drones, smartglasses and other wearables are being deployed to automate and mobilize business processes. Trigunait revealed that 48% of the organizations surveyed have already deployed tablets or detachables, while 45% organizations are planning to invest in the next 12-18 months, citing mobilizing business processes such as field service or sales as the key driver. In addition, the proliferation of AI/Cognitive Technologies, bots on chat applications and Augmented and Virtual Reality (AR/VR) applications are creating new opportunities and challenges for enterprises.
“Enterprise mobility practices in organizations are maturing across Asia/Pacific as the focus shifts from being device-centric to mobility adopting a central role in driving business and digital workspace strategies,” said Avinav Trigunait, Associate Research Director, Lead Enterprise Mobility and AR/VR research, IDC Asia Pacific. “However, with increasing penetration of mobility in business applications, security and skills-shortage are among the top challenges facing organizations. In addition, the increasing heterogeneity of devices and platforms is necessitating the need for unified practices for mobility, applications and end-user computing management, added Avinav.”
These trends are also reinforced by the IDC APeJ 2017 enterprise mobility survey findings, where, 24% of organizations expressed interest in launching or testing new device initiatives such as AR/VR headsets and wearables, and 34% organizations desired to use unified mobility management solutions to deal with the increasing heterogeneity. While, securing data and applications was cited as the topmost challenge in deploying mobility initiatives.
The event concluded with a panel discussion with the key theme being - the emergence of mobile-first economy, along with the impact of emerging technologies such as AI and AR/VR on workplace strategies. Avinav was joined on stage by a range of speakers: Lawrence Cheok (IDC), Dennis Ng (CoffeeBreak), Marine Perez de Germay (Vaniday Singapore), Luc Andreani (foodpanda), Chee Soon Ng (Grab for Work), Jonathan Andresen (MobileIron), Daniel Lourenco (OutSystems), Mark Weaser (OutSystems), Jonathan Lim (OCBC), Jessie Cai (IDC), Shwetank Verma (LumenLab | Metlife Innovation Centre), Jervais Choo (National Museum of Singapore) and Vivek Kumar (Director, Product (Consumer) Technology, PropertyGuru Group).
Over 85 mid-to senior-level executives across industries in Singapore participated in the Enterprise Mobility Conference 2017 which aims to provide a better understanding and direction on how they can take both their internal and external facing mobility strategies forward.
The Enterprise Mobility Conference was hosted by IDC Asia/Pacific, with sponsors MobileIron and OutSystems. For more information about event, please contact Vanessa Quake firstname.lastname@example.org. For media inquiries, please contact Tessa Rago email@example.com or Alvin Afuang firstname.lastname@example.org.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.