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03 Apr 2018

Expecting Growth in External Storage Spend for CY2018: Banking, Government to drive spend: IDC India

NEW DELHI, 3rd April 2018 – As per IDC’s latest Asia/Pacific Quarterly Enterprise Storage Systems Tracker Q4 2017 release, India’s external storage market witnessed a decline of 4.7% Year on year (YoY. by vendor revenue) and stood at USD 74.1 million in Q4 2017.

Market witnessed a YoY decline due to lesser spend in banking and manufacturing verticals in Q4, 2017. However, these segments still are amongst the highest contributors to the external storage market along with professional services and telecommunications industries. Increased adoption of 3rd platform technologies is pushing organizations to improve performance and optimize storage infrastructure to achieve its business objectives and respond to changing business needs faster with lower TCO.

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“Adoption of All Flash Arrays (AFA) is growing exponentially and becoming mainstream in storage deployments across enterprises to address the demand for workload/application acceleration with high IOPS and minimal latency.” says Dileep Nadimpalli, Associate Research Manager, Enterprise Infrastructure.

Market witnessed a continued shift towards All Flash Arrays (AFA). AFA segment saw a significant growth at 54.9% YoY in Q4 2017 contributing to 23.4% of the overall external storage market. AFAs are getting deployed across most verticals with banking, telecommunications and professional services contributing to most of these deployments in Q4 2017. Flash footprint also continues to increase in hybrid flash arrays(HFA), as end users are procuring a higher proportion of SSD’s vs HDD’s to achieve a better price to performance ratio.

High end storage segment witnessed a high double-digit growth of 39.2% in Q4 2017 due to large deployments in telecommunications and banking industries. Consumption Models for Storage are impacting both midrange and entry level segments leading to a YoY decline in Q4 2017.

"Digital Transformation (DX) will drive customers to look for Storage requirements and innovative Storage technologies. Adoption for HCI, Object Oriented Storage, Software Defined Storage grew in the India Market addressing the new-age storage requirements of customers.", says Ranganath Sadasiva, Director, Enterprise Solutions, IDC India.

Major Vendors Analysis

Source: IDC Asia/Pacific Quarterly Enterprise Storage Systems Tracker, Q4 2017 release

Dell Inc. continued to be the market leader with a 27.6% market share by vendor revenue, however witnessed a YoY decline in Q4 2017. Hewlett Packard Enterprise and NetApp saw a significant growth predominantly driven by deals from banking and telecommunications industry.

IDC India Forecast

The external enterprise storage systems market is expected to grow at a single digit compounded annual growth rate (CAGR) for 2017 – 2022 time-period. This growth is expected to come from an increased spending into digital transformation initiatives across industries. Banking and government verticals are expected to drive a majority of the growth in next one year

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Companies Covered

IBM, NetApp, Inc., Hewlett Packard Enterprise, Dell Inc., Hitachi, Ltd.

Regions Covered


Topics Covered

Serial ATA drive

For more information, contact:

Shabi Hussain