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21 Nov 2018

Strong Consumer Demand and Execution of Special Projects Drives the India Traditional PC Market Growth in 2018Q3: IDC India Report

NEW DELHI, 21st November 2018: According to latest IDC Quarterly Personal Computing Devices Tracker , November 2018, the overall India traditional PC market shipments for 2018Q3 stood at 2.71 million units, clocking a healthy 20.2 percent growth quarter-on-quarter (QoQ). However, on a year-on-year basis it saw a decline of 10.6 percent owing to increased sell-in due to GST implementation in 2017Q3.

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Segment Highlights

Consumer PC market recorded an overall shipment of 1.45 million units in 2018Q3, which is a 33.9 percent increase over last quarter. E-tailers were the primary growth drivers with their multiple efforts on wider product portfolio availability and affordability efforts like easy financing & EMI (Equated Monthly Instalments) in tie up with almost all the major vendors and financing companies.

“Increase in discretionary spending aided by consumer financing schemes provided a strong momentum to premium device like Gaming Notebooks. Festive season buying, and online sales also resulted in increased consumer spending,” says Nishant Bansal, Research Manager, IPDS & PC, IDC India.

The overall commercial PC market saw a total shipment of 1.25 million units in 2018Q3, registering a sequential growth of 7.5 percent. “Large education projects in states like Orissa, Rajasthan and Assam drove demand from public sector perspective while continued demand from SMB segment along with refresh buying from Enterprises also aided in the growth of the commercial segment,” adds Bansal.

Top 3 Company Highlights:

HP Inc.:

HP Inc. continued to lead the overall India traditional PC market with 30.7 percent share in 2018Q3. On the back of strong consumer demand in the channel and execution of state-owned education projects, the vendor recorded an overall growth of 17.0 percent quarter on quarter. In the consumer segment, strong channel support and engagement activities enabled the company to grow by 25.1 percent quarter on quarter. The Commercial segment for the company observed a growth of 9.5 percent quarter on quarter owing to strong buying from Enterprises in IT/ITES, BFSI and Consulting verticals.

Dell Inc:

Dell retained the second spot with 22.9 percent market share in the overall India traditional PC market in 2018Q3. The company observed a growth of 29.1 percent quarter on quarter in the overall consumer segment due to the increased shipments during the quarter to prepare for the festive season ahead. There was a growth of 6.8 percent in the commercial segment as the company saw an increase in spending from its key enterprise accounts in Manufacturing, IT/ITES and PSU’s.

Lenovo:

Lenovo remained in the third position with a 21.3 percent market share in the overall India traditional PC market in 2018Q3. The consumer PC business grew at a strong 63.7 percent quarter on quarter as the company aggressively focused on expanding online channel and continue growing share in modern retail. Lenovo’s commercial segment grew by 22.0 percent quarter on quarter as the company saw good momentum across SMBs along with strong buying from enterprise accounts in IT/ITES verticals on the back of refresh purchases.

India PC market forecast:

“While the excitement at the premium end of the market will remain and expected to grow further, IDC expects overall India PC market to decline due to Intel chip shortages and also on account of post Diwali slowdown of the market. OEM’s are also expected to revamp their portfolio with new product launches in mid to premium segment in the next few months. Ongoing global enterprise account refresh and fulfilment of spill-over education projects are expected to drive the commercial segment contribution in 2018Q4.” according to Navkendar Singh , Associate Research Director, Client Devices & IPDS, IDC India.

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