06 Jul 2020

Industrial Printer market in A/NZ is showing QoQ decline of -18.4% and YoY -33.8%

SYDNEY, AUSTRALIA, 6th July 2020 — According to the IDC Worldwide Quarterly Industrial Printer Tracker, the industrial printer market in Australia & New Zealand declined significantly in the 2020Q1 period, with a quarter-on-quarter (QoQ) decline of -18.39% and year-on-year (YoY) decline of -33.79%. “Bush fires in the December/January period, trade conflict between the US and China, and the COVID-19 pandemic have all contributed to the contraction in the market” says Muhammad Faris Latief, Market Analyst for Imaging, Printing and Document Solutions (IPDS) at IDC Asia/Pacific.

















Printing and advertising businesses across Australia and New Zealand are seeing a drastic reduction in business due to significant declines in the hospitality, tourism, and entertainment industries. Shrinking demand for Static Out-Of-Home (OOH) advertising, in particular billboards, has led to a reduction in shipments of large format graphic printers (sizing 1.8 metres and above). “Advertising businesses are increasing their use of digital ad-sense and digital signage, instead of installing new signage or billboards, as a result of declines in foot traffic” says Faris Latief.

Print service providers offering photo printing and sublimation printing are also showing sluggish activity as a result of COVID-19, resulting in a decline in graphic printer installation in 2020Q1. Overall graphic printers declined -13% QoQ and -15% YoY.

Similarly, the technical printer market or computer-aided design (CAD) large format printer market, is also showing a significant decline with more than -20% QoQ decline and -45% YoY decline. This has been driven by the halt of construction activity in March as a result of Government-imposed measures to combat the pandemic. April saw a resumption of construction, but this was limited to public and vital infrastructure projects. “In May and June, we have seen further lifting of restrictions, and expect construction activity to return to near-normal in July.” says Faris Latief.

“Ultimately, we expect a rebound in shipments for the Industrial Printer market in 2020Q2 with the recovery in business sentiment as a result of the gradual resumption of regular business activity” Faris Latief adds.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.











Coverage

Regions Covered

Australia, New Zealand


Topics Covered

Print services, Printers