07 Oct 2020

Working from Home Brought Both Challenges and Opportunities to the Australian Print Market

SYDNEY, October 7, 2020 – The Australian hardcopy peripherals (HCP) shipment recorded 809,000 units in 2020H1, according to the latest IDC Asia Pacific Quarterly Hardcopy Peripherals Tracker. The market size was 3.7% less year on year (YoY), primarily driven by the weaker demand from corporates during the COVID-19 lockdown.

Despite the downturn in the laser single-function market category (-20% units YoY), both inkjet and laser multifunction devices (MFDs) benefited from the demand growth from home-users and reported almost flat YoY performance, against the declining trend in previous years. “Consumer-targeted products increased in sales because of remote working and distance learning, predominantly through large local retailers whose stores remained open during the restrictions,” says Jimmy Li, Market Analyst at IDC.

From the products’ perspective, inkjet models within US$100-$300 price band experienced a spike in demand from the home-based working environment, thanks to the panic buy around Mar-Apr. In contrast, key laser vendors reduced the shipment volume of low-end laser devices with a print speed of less than 20 ppm gradually. Both inkjet and laser markets suffered from a certain level of stock and logistic issues due to the COVID-outbreak in the Asia Pacific regions.

“The business world is heading towards ‘the next normal’, a comprehensive hybrid working model with possible lower reliance on print,” says Jimmy Li. “However, the requirement of day-to-day location independent processes also brings opportunities to the market. Vendors and channels can no longer rely on hardware and consumable sales alone, but need to focus on and expand their offerings into cloud services, security control, and solution-based approach across offices and home locations.”

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe

Coverage

Regions Covered

Australia


Topics Covered

COVID-19, Printers