15 Dec 2020
New Zealand PC market grows 24% due to demand for learning and entertainment devices
AUCKLAND, NEW ZEALAND, December 15th, 2020 – New IDC New Zealand research shows demand for education devices and increased discretionary spending is driving growth in PC shipments.
In the third quarter of 2020, New Zealand's Traditional PC market experienced a 24.4% year-on-year (YoY) growth in unit shipments, reaching nearly 228,000 units according to the latest IDC Quarterly Personal Computing Device Tracker.
The New Zealand PC market for 2020Q3 saw shipments of both commercial and consumer PC devices grow by 16.5% YoY and 35.3% YoY respectively.
“After a strong commercial market in 2020Q2, IDC sees increasing demand in the consumer market driven by greater discretionary spend due to reduced spend on international travel while our borders are effectively closed. Strong demand due to students learning from home also fueled growth" says Liam Landon, Associate Market Analyst at IDC New Zealand. "Once lockdowns eased consumer demand began to drive growth in the market. On the other hand, supply remains a key constraint as global demand continues to exceed the availability of PCs".
Notebook shipments grew 40.2% YoY, while desktop shipments declined -20.3% YoY. "Notebooks continued to outperform desktops as businesses focus on mobility. However, IDC saw slight growth in the consumer desktop market due to demand for custom and branded gaming desktops" says Landon. "The same scenario applies for gaming notebooks as people look for more entertainment options while spending more time indoors than in previous years".
Commercial demand slowed after the highs of the second quarter of 2020, though the market maintained its growth rate. "The commercial market was helped by a strengthening public sector, as both education and government segments posted large YoY growth rates. The private sector began to lose momentum as businesses became more cautious about investments, due to increasing uncertainty about future economic strength."
Lenovo shipped the most units in 2020Q3, delivering significant numbers of Chromebooks. This enabled Lenovo to fulfill demand for education devices and combined well with robust Windows shipments to large business and government. HP Inc followed in second place, with Acer Group in third position.
Shipments of PC monitors continued their growing trend, increasing 41.7% YoY. Many businesses continued to set up employee's home offices. Benefits were also seen in the branded gaming monitor market, with a 192.7% growth YoY as gaming increases in popularity.
IDC predicts that New Zealand's Traditional PC market will reverse its current trend, declining by -6.1% in 2020Q4 due to an unfavourable YoY comparison. The commercial market will continue to slow reaching a marginal decline. IDC expects to see a larger decline in the consumer market due to a large 2019Q4.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
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