19 Jan 2021
IDC Report Reveals Challenges and Outlook for ASEAN Commercial Printing in 2021
SINGAPORE, January 20th, 2021 – IDC Asia/Pacific’s latest report titled Market Analysis Perspective: Opportunities for Commercial Printing in Southeast Asia dives into the mindset of commercial print decision makers, and reveals what influence a purchase decision, as print volume in ASEAN declined by about 70% in 2020. IDC’s direct engagement with some of the top commercial printers (CP) in ASEAN enables us to understand the requirements of CP, the print process, the pain points and pinpoint the opportunities within.
Figure 1: Commercial Printer Decision Making, What CP value most from vendor
“To most CP’s, reaction time to fix an issue or good after sales service earns most points in their purchase decision. Reaction time to fix an issue is ranked most important because time is money, and every minute of downtime will cost CP to incur losses,” says Krystal Khaw, Senior Market Analyst, IPDS at IDC Asia/Pacific.
Trustworthy vendor, and machine reliability and quality are ranked second as CP must be assured that they will not be dissatisfied in their investment on a machine. Finally, vendor who offer continuous business development and not just one-off selling – with the print market evolving rapidly influenced by the COVID-19 pandemic among other things, CPs often struggle to catch up with the emerging technologies.
While the pandemic has hit the print market hard, it also provides pockets of opportunities: demand for deployment of better workflow solutions in whole or parts of the print process; purchase order; production; and delivery. Without a doubt, the pandemic has become a catalyst for technological adoptions, changing the behavior and mindset of CPs.
The 25 pages survey report also analyzes through a holistic list of:
- Emerging Print market sizing
- Key players identification
- Barriers to technological adoption
- Operation model of CPs
- Future view of CPs
- Call to action or advise for vendors
About IDC Market Analysis Perspective
The IDC Market Analysis Perspective session delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers and MI/AR professionals can use this information when looking to understand buying criteria and market impacts.
The MAP session is a 60-minute interactive dialogue with the industry's most accessible analysts for the IDC research services to which you subscribe. The session includes a current market update on:
- Emerging industry trends
- Buyer needs
- Competitive assessment
- Long-term market opportunities
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
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