23 Mar 2021

Asia/Pacific* Industrial Printer Market Shows Recovery from the Impact of the Pandemic in 2020Q4

SINGAPORE, March 24, 2021 – According to the IDC Worldwide Quarterly Industrial Printer Tracker, market recovery of Asia/Pacific excluding Japan (APeJ) from the COVID-19 pandemic continued in 2020Q4, recording 29,728 shipment units on 2020Q4 – increased by 10.6% compared to the previous quarter. Furthermore, total market value is US$M 384.2 in 2020Q4, which is a 24.0% growth against 2020Q3. Although the APeJ industrial printer market size in shipment units and value are both still lower compared with the same time in 2019, the market has shown a strong recovery trend by the end of 2020.

“Almost all the product categories in industrial printer market grew in 2020Q4. Only desktop label segment shows a decline in quarter-on-quarter base. Although the market is still not 100% back to the level before COVID-19 pandemic, it has clearly recovered in the latest 2020 data,” says Donna Wang, Senior Research Manager for Imaging Print Document Solutions research at IDC Asia/Pacific.

APeJ Industrial Printer Shipment Units, Value Share, and Sequential Growth, 2020Q4 by Product Category

Product Category

2020Q4 Shipment Units

2020Q4 Shipment Units Share

2020Q4 Shipment Units Sequential Growth

2020Q4 Value US$M

2020Q4 Value Share

2020Q4 Value Sequential Growth

Large Format

27,619

92.9%

11.1%

280.0

72.9%

15.5%

Industrial Textile

283

1.0%

48.2%

49.1

12.8%

56.5%

Label & Packaging

125

0.4%

43.7%

36.4

9.5%

105.1%

Direct to Garment

399

1.3%

19.5%

9.6

2.5%

4.9%

Direct to Shape

248

0.8%

24.0%

4.9

1.3%

21.7%

Desktop Label

1,054

3.5%

-12.2%

4.2

1.1%

-16.7%

Total

29,728

100.0%

10.6%

384.2

100.0%

24.0%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, 2020Q4

APeJ Industrial Printer Market Segment Highlights:

  • Large format printer shipment units increased by 11.1%, with a 15.5% growth in value base compared to the previous quarter. Both graphic and CAD product demand saw an increase in 2020Q4.
  • Industrial textile and Label & Packaging printer shipments and value both grew rapidly quarter over quarter in 2020Q4. Growth in the digital textile printing market was driven by economic recovery, and a number of manufacturers adapting to the digitalization trend.
  • Label & packaging printer growth can highly be attributed to the increasing demand for customized label and packaging and e-commerce.
  • Direct to Garment (DTG) and Direct to Shape (DTS) printer both grew in 2020Q4 on units and value. With more home businesses amid the pandemic and online shopping on the rise, it contributed to the growth of DTG and DTS printer market.
  • Shipment in Desktop label segment decreased by 12.2% compared to the previous quarter, value quarter-on-quarter was inevitably affected and declined to -16.7%. However, IDC expects desktop label printer market will grow in the future due to the expected demand from manufacturing, retail, and chemical industries.

APeJ Industrial Printer Shipment Units, Value Share, and Sequential Growth, 2020Q4 by Sub-region

Sub-region

2020Q4 Shipment Units

2020Q4 Shipment Units Share

2020Q4 Shipment Units Sequential Growth

2020Q4 Value US$M

2020Q4 Value Share

2020Q4 Value Sequential Growth

Greater China

21,211

71.4%

7.2%

276.8

72.1%

25.0%

ASEAN

3,443

11.6%

19.2%

46.1

12.0%

33.5%

India

2,155

7.2%

38.4%

29.2

7.6%

32.8%

Korea

1,617

5.4%

41.0%

16.5

4.3%

43.8%

ANZ

1,114

3.7%

-15.7%

13.2

3.4%

-20.5%

Rest of Asia/Pacific

188

0.6%

12.6%

2.4

0.6%

-35.4%

Total

29,728

100.0%

10.6%

384.2

100.0%

24.0%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, 2020Q4

APeJ Industrial Printer Market Sub-Regional Highlights:

  • Greater China shipment units increased by 7.2% compared to the last quarter, with a sequential growth of 25.0% on value in 2020Q4. Greater China market growth was driven by their economic recovery and better control of the COVID-19 pandemic.
  • India and Korea market both show an increase on shipment units and sequential growth in 2020Q4. Due to the decreasing transmission rates of COVID-19 in Korea, exhibitions and expos were held in 2020Q4 – creating opportunities for industrial printer market growth. In India, growth was mostly driven by new demand coming in from lower tier cities.
  • ANZ market declined in 2020Q4 on both units and value base. The purchasing budget in ANZ for industrial printer and investments in the printing industry are limited which impacted the market to decline.

IDC projects that the investment in the industrial printer market will increase and will then impact the total market to keep growing in 2021. However, the market will not yet be able to go back to the level before the pandemic. On a good note, the demand for all segment markets under industrial printer tracker will grow in the coming year due to the market recovery.

To know more about the IDC Worldwide Quarterly Industrial Printer Tracker, please contact Maggie Tan at mtan@idc.com or Donna Wang at dwang@idc.com. For media queries, please contact Alvin Afuang at aafuang@idc.com or Maggie Xie at mxie@idc.com.

-Ends-

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.

Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.

Coverage

Regions Covered

Asia Pacific


Topics Covered

Printers