29 Mar 2021

Asia/Pacific* Hardcopy Peripherals Market Rebounds in Q4 Driven by Ongoing Demand from Consumer Segment, says IDC

SINGAPORE, March 30, 2021 – According to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, the HCP market in Asia/Pacific excluding Japan and China (APeJC) recorded 3.5 million units in the last quarter of 2020, a 5.5% growth from 3.3 million units a year ago. This marked the first quarter that registers a year-over-year growth for the region in 2020. On the other hand, overall shipment levels declined at 13.9% for the full calendar year of 2020.

APeJC Shipment by Product, Market Share, and Year-Over-Year Growth, Q4 2020

Product

2020Q4 Shipment Volume

2020Q4 Market Share

2019Q4 Shipment Volume

2019Q4 Market Share

Year-Over-Year Change

Inkjet

2,332,600

66.6%

2,137,788

64.4%

9.1%

Laser

1,117,678

31.9%

1,095,352

33.0%

2.0%

SDM

52,821

1.5%

88,298

2.7%

-40.2%

Line Printer

223

0.0%

292

0.0%

-23.6%

Total

3,503,322

100.0%

3,321,730

100.0%

5.5%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, March 30, 2021



APeJC Shipment by Product, Market Share, and Year-Over-Year Growth, Calendar Year 2020

Product

2020 Shipment Volume

2020 Market Share

2019 Shipment Volume

2019 Market Share

Year-Over-Year Change

Inkjet

7,712,579

63.7%

8,962,504

63.8%

-13.9%

Laser

4,134,541

34.2%

4,690,907

33.4%

-11.9%

SDM

250,806

2.1%

395,121

2.8%

-36.5%

Line Printer

1,020

0.0%

1,142

0.0%

-10.7%

Total

12,098,946

100.0%

14,049,674

100.0%

-13.9%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, March 30, 2021

“The main factor driving the recovery of the HCP market is from the surge of Consumer demand starting in Q2 of the year and leading into Q4. The unexpected change in the work environment and education environment due to the pandemic drove a surge of demand from home users to invest in printers to accommodate to work and personal needs. Stimulus packages provided by certain countries specific to IT products, and certain companies providing reimbursement for the purchases also contributed to the surge,” says Han Jie Poh, Senior Research Manager for Imaging Print Document Solutions research at IDC Asia/Pacific.

The demand was overwhelming for inkjet machines, causing various out of stock situations to arise across vendors, which also contributed to the demand trickling into laser printers as well – with popular models being the entry level models within 1-20 ppm speed range. Vendors were facing pressure to ensure sufficient stocks were being shipped out, but unfortunately were met with various logistic issues as well as production issues which improved over time towards quarter four of the year.

Poh adds, “Unlike the Western regions, the home-based users have never been a big market for HCP in this region except for a few countries such as Indonesia. Moving into 2021, we do not think that the demand will continue after the pandemic is over, as having print devices of US$50-100 is quite expensive for majority of the households in this region – with ink purchases another cost factor to be considered. It is likely that they would outsource to copy shops for any print requirement once things return back to normal without maintaining a device at home.”

There will be other factors impacting the HCP market positively in 2021 and beyond, such as the overall improvement of the logistic and manufacturing constraints which is expected to be fully resolved by the middle of the year. Schools and businesses will start to return back to normalcy as countries within the region has already started on the vaccination program in phases.

However, we do not expect the shipment levels to return to pre-pandemic levels as digitization has accelerated in 2020 itself, and more digitization efforts will continue across countries. This will likely drive down the printing volume as business processes start to be more digital and there will be lesser need for printed hard copies.

To know more about the IDC Worldwide Quarterly Hardcopy Peripherals, please contact Maggie Tan at mtan@idc.com or Han Jie Poh at hpoh@idc.com. For media queries, please contact Theresa Rago at trago@idc.com or Alvin Afuang at aafuang@idc.com.

*Note: Asia/Pacific excluding Japan and China

-Ends-

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Coverage

Regions Covered

Asia Pacific


Topics Covered

Multifunction peripherals, Printers